Digital Design Direction

Zalando Pre-Owned

Scroll Down
The Concept

Pre-Owned campaign showcases the true dramas people have encountered on them. The concept highlights how it’s now time to remove the drama and ease the lives of all those who love pre-owned styles with Zalando’s convenient Pre-owned offer.

The hero cast consists of French comedian and singer Camille Lellouche, Italian dancer Valentina Vernai, and TikTok sensation Lubalin. In hilarious videos and beautiful stills they truly convey how drama-free pre-owned shopping on Zalando is.