Digital Design Lead

Together I Am Strong

Scroll Down
The Concept

#TogetherIAmStrong is Zalando's first remote production, shot with influencers & creators in their own homes and surroundings. Due to the COVID-19 situation at the beginning of 2020, personal trainers, gyms and yoga studios offer classes via social media; athletes meet in digital groups, train at home and create completely new sports equipment where the water bottle becomes a dumbbell, the door frame becomes a pull-up bar, the carpet becomes a yoga mat.