Campaign Design
Luxury on your terms
The Concept
“Luxury on your terms” leverages the open-minded, experimental and aspirational nature of Gen Z, inviting consumers into a new world of luxury characterised by fluidity, self-expression and inclusivity.
This concept brings it to life via a digital series, “Life of Liberty”, which follows the two contrasting realities of Leo & Liberty, as well as a shoppable layer that links to curated collections and shoppable products on Zalando.com.
