Campaign Design

Luxury on your terms

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The Concept

“Luxury on your  terms” leverages the open-minded, experimental and aspirational nature of Gen Z, inviting consumers into a new world of luxury characterised by fluidity, self-expression and inclusivity.

This concept brings it to life via a digital series, “Life of Liberty”, which follows the two contrasting realities of Leo & Liberty, as well as a shoppable layer that links to curated collections and shoppable products on

The interactive movie