Digital Design Lead

Activist of Optimism

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The Concept

On Summer 2021, Zalando brings a message of optimism to life by making customers smile and helping them make others smile by giving real people a stage to turn optimism into action –  connecting them with the positive effects of fashion and encouraging everyone to spread joy.

Activists of Optimism – launched across all channels kickstarting a Summer of Optimism across Europe, fuelled by Zalando. This coincides with Europeans slowly emerging from lockdowns and restrictions – making way for hope and a ‘normal’ life.