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The Concept On Summer 2021, Zalando brings a message of optimism to life by making customers smile and helping them make others smile by giving real people a stage to turn optimism into action – connecting them with the positive effects of fashion and encouraging everyone to spread joy. Activists of Optimism – launched across...
The Concept #TogetherIAmStrong is Zalando’s first remote production, shot with influencers & creators in their own homes and surroundings. Due to the COVID-19 situation at the beginning of 2020, personal trainers, gyms and yoga studios offer classes via social media; athletes meet in digital groups, train at home and create completely new sports equipment where...